Exel / 24

The inspiration for the Exel wheel was taken from the size of the rim itself, being that it is the largest we currently provide - in an astonishing 24”. Therefore, it was important to extract things in the world that can be considered strong, gigantic and possessed an air of dominance - as this is the feeling we wanted to evoke on the road when Exel is fitted on a vehicle. With these elements in mind, it allowed us to create an astounding eight spoke rim which is visually intuitive, whilst still maintaining the design language from our previous 22” alloy wheel designs.

Around the spokes of the Exel rim are thin engraved cuts which act as accent lines and add a visual border to the face of the wheel.

Finally, the last visual touch that was added to the Exel wheel, was the engraved lettering of our brand name, positioned in a subtle and tasteful way that is not overbearing and further adds personality to the face of the design.